Technology has changed the way we lead our lives. It has affected businesses of all sizes in every industry.
Customers have found their lives made easier by technology and smarter businesses seek to embrace that. Options like order status, shipping tracking, and others have given customers more confidence in online transactions, as opposed to the risks that were perceived in earlier days of eCommerce.
The wealth of options available for secure online payments have also made things much simpler for online shoppers everywhere. Let’s find out how Technology changed totally E-commerce Industry.
Effect of mobile apps on Consumer and Retailers
The rise of mobile apps has made it essential for retailers to have mobile-friendly websites to enhance the user experience. A large proportion of customers access the internet on their smartphones and tablets, making mobile apps an essential part of their daily lives.
Retailers who want to survive the tough competition in their industries should have a mobile-friendly apps to enhance the user experience.
- Mobile apps have also made it easier for customers to shop and scroll through the retailer’s different offers on-the-go.
- Mobile apps also serve as a brand reminder for consumers, and in a way, apps are helping to change the relationship between the customer and the retailer.
The apps are always present on the buyer’s home screen, and they serve as a passive reminder to the customers. Most customers get into the habit of opening the app at least once a day to find out about your latest offers and promotions. The retailer can thus be on the consumer’s mind around the clock, increasing brand awareness.
The Era of Push Notification
Retailers used to rely solely on emails to send updates to their target customers, but the time when the customer saw the email depended completely on when they chose to check their inbox. Emails also often got lost in the spam folder and never reached the customer at all. And we all know that even when emails do reach the customer’s inbox, they’re often ignored due to other important business or personal emails with higher priority.
Thankfully, you’re no longer reliant completely on email as technology has made it possible to send push notifications to the customer’s mobile phone. So, what customers missed due to spam filters or other email priorities can now appear right on their home screen. This has made it easier to grab the attention of the customer and is one of the best ways to promote new products and offers. Retailers can be sure that customers will notice these notifications.
Personalized user experience
Every shopper will always love a personalized user experience that’s tailored just for them. Advancement of technology in the eCommerce industry has made it easier for retailers and business to give their customers the personalized experience they’re looking for. Technology has improved customer service standards.
Businesses can now service customers using different channels like social media platforms, personal assistants, chat bots, and more. Customers today use a variety of platforms to learn more about services and brands. Businesses must make sure that they have their presence on every platform that the consumer is accessing.
By leveraging data and analytics, businesses can tailor their offerings and marketing efforts to individual customer preferences and behaviors. Comments and customer reviews are some of the biggest sources of customer feedback. If a business wants to excel then they must take this feedback seriously and take active measures to make improvements in their services and products accordingly.
Advanced payment service
Digital technology has made it easier for customers to make secure online payments, reducing the risks associated with eCommerce transactions. These services have enabled online transactions to become more accessible and efficient, leading to increased customer satisfaction and business growth. Here are some ways advanced payment services have impacted eCommerce:
So, businesses who always wanted to have global reach, but had limited potential to do so, must understand that they can achieve their goal now. They need to understand that they can capture the attention of audiences in other cities by simply having an online store or by advertising and selling their products on big online shopping malls.
But this can be achieved only if they adopt new eCommerce technology in the best possible way. They need to blend traditional marketing techniques with the new concepts in the eCommerce industry in order to taste success in terms of a bigger customer base and better sales.
SmartDev: Help your Business doing right way to gain customer’s satisfaction
What SmartDev IT Outsourcing can help your Business?
Top-notch user experience:
One-Step Registration: Simplifying the registration process to a single step can improve customer engagement and reduce future support issues.
Optimized Performance: Mobile apps should load quickly, work offline, and offer intuitive features to ensure a positive user experience.
Develop the app to work seamlessly on both iOS and Android platforms, as well as other operating systems
Device compatibility: Ensure that the app is compatible with a wide range of devices, including smartphones, tablets, smartwatches, and voice assistants.
Get your E-commerce business skyrocketed with SmartDev!