verysell group company small

// Our history

Your partner for Software Innovation

//2015

smd 2015

//2019

smd 2019

//2021

smd 2021

//2022

smd 2022 01

smd 2022 02

SmartDev was founded in 2014 by a team of Swiss entrepreneurs. SmartDev’s initial goal was to focus on fintech services, developing custom solutions for companies in the industry. In 2016, SmartDev landed a contract with a major credit card issuer in Switzerland that kicked the company into high gear. The following year, in 2017, SmartDev began a contract with a start-up company owned by AirAsia.

In 2020, the company changed hands to where it is now — a component of Verysell Group, which is also a Swiss company. This has led to significant growth of the company’s offshore development business and the release of new apps in fintech and many other sectors. As of 2022, SmartDev is ISO/IEC 27001 certified, marking a major security milestone. 

In 2022 and looking to the future, SmartDev is big enough to matter but small enough to care.

    //2015

smd 2015

//2019

smd 2019

  //2021

smd 2021

//2022

smd 2022 01

    //2022

smd 2022 02

about 1 1

// Experience. Execution. Excellence.

What we actually do

There’s no secret sauce in our formula — it’s tried and true, and plainly obvious. We attract talent, keep that talent happy and keep it up to date, and then direct that talent to the benefit of our clients. That’s the formula that’s worked for us for years, and it’s one we’re going to keep.

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//Our Team

Our leadership Team

Alistair Copeland 1

Alistair Copeland

Chief Executive Officer

Thrilled to be leading this vibrant, diverse team as we help our clients navigate a quickly growing and globalizing market — all while focusing on results for our clients.

Vo Thi Thuong Tam

Tam Vo

HR Manager

“Don’t worry, be happy.”

Our people are the company — there’s no two ways about it. As HR manager, I make sure our people are taken care of and looked after so they can focus on their jobs.

Le Vu Nguyen

Nguyen Le

Chief Operation Officer

“Raise your knowledge, step firmly into the future.”

Operations are simply what a company does on a daily basis. I make sure our operations are smooth, transparent, and solid — ensuring further solid results for our clients.

Nguyen Thi Luan

Luan Nguyen

Finance Director

“Life is like riding a bicycle. To keep your balance you must keep moving.”

As an expert in managing financial accounts, I oversee the incomings and outgoings of our cashflow and make sure the gears of our finance are greased.